Case Study 06

Australian Fintech Lender

Capital Raise - SME Market Report Launch - Ongoing Retainer

FintechFintech / SME Lending
35+
High-impact stories
5.1M+
Total coverage reach
95%
Media relevance score
120+
Engagements across news and social
43K
Estimated coverage views
Coverage drove direct engagement with finance brokers and SME owners, extending commercial impact beyond earned media.

The Context

  • The client secured a critical funding round, restoring market confidence with brokers, partners, and employees.
  • Simultaneous annual SME market report provided a sustained platform for thought leadership and media engagement.

The Approach

  • Targeted media strategy tailored to distinct audiences: AFR for the capital raise; Tier 1 and Trade press for the SME report (observed platform-specific editorial policies).
  • Engaged finance brokers, accountants, and industry associations alongside policymakers.
  • Held media briefing sessions around Budget, FY ending and Trends

The Delivery

  • AFR exclusive coverage for the capital raise announcement.
  • SME market report widely cited across top-tier trade and sector platforms.
  • Enhanced relationships with senior fintech journalists - The Australian, SmartCompany, Startup Daily.
Media Placements
AFR
The Australian
SmartCompany
Startup Daily
The Adviser
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Sector: Fintech / SME Lending