Australian Hyperscale Data Centre company

Engaged from the company's earliest growth phase, this long-term mandate spanned APAC market expansion, infrastructure launches, C-suite profiling, and sustainability milestones.

At the outset, green financing, hyperscale infrastructure and power usage effectiveness (PUE) were largely absent from mainstream Australian business media.

The communications task required building awareness from the ground up in Australia: translating complex infrastructure into accessible narratives and identifying journalists with the credibility to cover the sector.

APAC responsibilities included managing communications across multiple market launches, collaborating with country-level business leaders, coordinating agency partners across five APAC markets, supporting executive interviews, commentaries, and profiling across regional and international media, and targeting relevant events and platforms for speaking opportunities for company leadership.

• Communications across campus openings, ground-breakings, and acquisitions - from the first Sydney facility through Tokyo, Hong Kong, Singapore, Johor Bahru, and beyond.
• Each launch required distinct messaging for local business, government, and technology audiences.

• Led communications for the Green Financing Framework and a landmark sustainability-linked loan, firmly establishing the company as the sector benchmark for responsible hyperscale growth.
• Strategy and messaging was crafted for institutional investors, ESG stakeholders, and infrastructure media - demonstrating that scale and sustainability reinforce, not contradict, each other.

• Positioned PUE metrics and operational standards as proof points of excellence.
• Delivered proactive media education - briefings and explainers - that brought data centre terminology into mainstream business press, building durable journalist understanding and long-term media equity for the sector.

• Acted as lead agency across five APAC markets - coordinating local agency partners, managing country business leaders, harmonising messaging frameworks, and handling regional media queries.
• Ensured brand consistency and communications quality across a complex, multi-jurisdiction footprint.