Case Study 02

Identity Technology Expert

Brand Visibility - Thought Leadership

Driving enterprise interest, industry trust, and national thought leadership visibility

Digital IdentityDigital Identity / Fraud Prevention
Tier 1
National and specialist coverage
B2B
Enterprise and government visibility

The Goals

  • Unify brand messaging across multiple acquisitions and establish a consistent market identity.
  • Increase share of voice in digital identity, fraud prevention, and financial crime prevention sectors.
  • Establish practice leads as subject matter experts across areas of SMB, AML, financial crime prevention and Digital Identity.

The Mandate

  • Secured high-impact coverage across Tier 1 and specialist technology publications to elevate brand voice.
  • Layered media outreach with bylines, industry whitepapers and research reports to build sustained authority.
  • Positioned the company as a central player in the National ID Scheme through targeted whitepaper content.

The Delivery

  • Regular feature and commentary placements across key trade and technology publications.
  • Media workshops on key trends and regulatory updates.
  • Demonstrated Australian activities and capabilities to business and government audiences.
  • Whitepaper used as media briefing, lead generation and education tool for enterprise and government stakeholders.

Key Outcomes

Established the company as a credible, authoritative voice in digital identity and financial crime prevention. Whitepaper positioned the brand as a key stakeholder in Australia's National Identity Scheme, generating both enterprise and government leads. Sustained media presence-built trust across B2B and government audiences.

Media Placements
Cyber Daily
TechDay
Security Brief
Information Age
SmartCompany
Back To Work ->
Sector: Digital Identity / Fraud Prevention