Case Study 05

Leading Crypto Platform

Seed Round Announcement - Capital Raise - Investor and Consumer Awareness Campaign - Crisis Campaign

Securing market leadership and maintaining investor trust for a pioneering DeFi platform

FintechFintech / DeFi / Cryptocurrency
25
High-impact coverage hits (incl. syndications)
12.7M+
Total audience reach
167K+
Coverage views tracked
230+
Cross-platform engagements
Spike in HNI registrations and heightened VC interest confirmed by client following first story break. 100% media relevancy score.

The Objectives

  • Generate credibility and awareness for a seed round led by global institutional investors.
  • Position the platform as the pioneer of decentralised finance (DeFi) in the APAC region.
  • Drive direct outcomes: HNI registrations, VC interest, and measurable website traffic growth.

The Approach

  • Big bang launch with a national broadsheet exclusive - introducing founders, investors, and growth narrative.
  • Sustained B2B and trade media engagement across DeFi, crypto, BFSI, and fintech verticals with tailored messaging per audience.

The Delivery

3-week campaign: bespoke messaging development, regular media desk briefings, collateral creation, executive media training, and focused outreach across all target verticals.

Crisis Management

Successfully managed the crypto crisis, where we steered their communications strategy, balancing timely customer updates with a proactive media program. Deepened relationship with senior economics, technology and business writers at AFR, The Australian and Sydney Morning Herald. Pro-active media engagement helped safeguard investor and customer trust and investments.

Media Placements
AFR
Startup Daily
Fintech News
Business Insider
Crypto News
Back To Work ->
Sector: Fintech / DeFi / Cryptocurrency